(231) 894-9260
7558 Grant Street
Rothbury, MI 49452
Mon–Fri: 8AM–5PM

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Features
Minimized Tread Pattern Noise / V-Shaped Shifting Pattern The iON i*cept SUV's V-shaped pattern spreads the road noise by the alternatively shifting inside and outside blocks during road contact which also provides additional snow traction.
Optimized Multi-Pitch Sequencing through Opti Pitch Technology / Tire noise can be drastically reduced by applying Opti Pitch Technology. The iON i*cept SUV has optimized the number and size of pitches to listen more to what matters.
Minimized Cavity Noise / Noise Guard Technology The iON i*cept SUV's Noise Guard Technology applied inside the grooves effectively reduces tread pattern noise during road contact by widening the groove surface area.
CHARGE LESS, CRUISE MORE / Extended Range Hankook understands the concerns of losing energy while driving Electric Vehicles. By reducing the rolling resistance through Opti Cure Tehcnology, the battery lasts longer to drive a longer distance. A few miles can be crucial during an emergency.
Further Reduced Rolling Resistance / Opti Cure Technology The iON i*cept SUV achieved a decent grade in LRR performance by applying Opti Cure Technology which improves all parts of the tire equally.
Enhanced Cornering Stability / Grip Boost Technology It is essential to improve tire stiffness to bear the weight of electric vehicles. Grip Boost Technology increases cornering stiffness by 7% to advance electric vehicle handling performance.
Improved Snow Traction / Optimized Sipe Angles The angles of sipes on the iON i*cept SUV are optimized to improve braking and traction on snow. The accuracy of sipe angles can significantly improve safety on snowy roads.
Advanced Handling In Winter Conditions / The iON i*cept SUV is engineered and designed to bear the high torque power of Electric Vehicles and to provide accurate handling to keep you safe in all road hazards in Winter.
Superior Handling on Winter Roads / Diversified Sipes The tread pattern rigidity is optimized by applying 2D sipes in the center and 3D sipes in the blocks surrounding. This allows the iON i*cept SUV to provide superior handling on all types of winter road surfaces.
Advanced Snow Performance secured, adding Reduced Rolling Resistance / ProDurable Compound Composed of advanced fillers and flexible rubber materials, ProDurable Compound provides higher mileage without missing snow performance.
Improved Wet Grip / Water Pipe Kerf Water pipe kerfs are placed inside the shoulder blocks for water drainage from the main groove, which maximises grip on wet roads.
Minimized Tread Pattern Noise / V-Shaped Shifting Pattern The iON i*cept SUV's V-shaped pattern spreads the road noise by the alternatively shifting inside and outside blocks during road contact which also provides additional snow traction.
Optimized Multi-Pitch Sequencing through Opti Pitch Technology / Tire noise can be drastically reduced by applying Opti Pitch Technology. The iON i*cept SUV has optimized the number and size of pitches to listen more to what matters.
Minimized Cavity Noise / Noise Guard Technology The iON i*cept SUV's Noise Guard Technology applied inside the grooves effectively reduces tread pattern noise during road contact by widening the groove surface area.
CHARGE LESS, CRUISE MORE / Extended Range Hankook understands the concerns of losing energy while driving Electric Vehicles. By reducing the rolling resistance through Opti Cure Tehcnology, the battery lasts longer to drive a longer distance. A few miles can be crucial during an emergency.
Further Reduced Rolling Resistance / Opti Cure Technology The iON i*cept SUV achieved a decent grade in LRR performance by applying Opti Cure Technology which improves all parts of the tire equally.
Enhanced Cornering Stability / Grip Boost Technology It is essential to improve tire stiffness to bear the weight of electric vehicles. Grip Boost Technology increases cornering stiffness by 7% to advance electric vehicle handling performance.
Improved Snow Traction / Optimized Sipe Angles The angles of sipes on the iON i*cept SUV are optimized to improve braking and traction on snow. The accuracy of sipe angles can significantly improve safety on snowy roads.
Advanced Handling In Winter Conditions / The iON i*cept SUV is engineered and designed to bear the high torque power of Electric Vehicles and to provide accurate handling to keep you safe in all road hazards in Winter.
Superior Handling on Winter Roads / Diversified Sipes The tread pattern rigidity is optimized by applying 2D sipes in the center and 3D sipes in the blocks surrounding. This allows the iON i*cept SUV to provide superior handling on all types of winter road surfaces.
Advanced Snow Performance secured, adding Reduced Rolling Resistance / ProDurable Compound Composed of advanced fillers and flexible rubber materials, ProDurable Compound provides higher mileage without missing snow performance.
Improved Wet Grip / Water Pipe Kerf Water pipe kerfs are placed inside the shoulder blocks for water drainage from the main groove, which maximises grip on wet roads.
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About Us

Ray's Automotive Service is a pillar of the community. Ray's Automotive Service is a leader in offering name brand tires, wheels, auto repair services for customers located in and around the Rothbury, Michigan area. Our goal is to focus on customer service. It is the foundation of our business. Ray's Automotive Service employs a well-trained staff specializing in the sale and installation of passenger car, performance, light truck, or SUV tires. Custom wheels are available at Ray's Automotive Service. Special wheels and rims compliment any tire or customer vehicle. Take this opportunity to browse Ray's Automotive Service website or call us for personalized service.

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