(231) 894-9260
7558 Grant Street
Rothbury, MI 49452
Mon–Fri: 8AM–5PM

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Features
"Orange Oil technology created the perfect touring tire."
ADAPTIVE 3D SIPES - Increase block rigidity for longer, more even wear, while promoting wet and winter traction.
COMPREHENSIVE MILEAGE TESTING - Proves the extraordinary longevity of the AVID Ascend.
CROSS GROOVES AND DEEP CIRCUMFERENTIAL GROOVES - Expedite water evacuation and provide exceptional bite for improved winter traction.
CROSS GROOVES AND DEEP CIRCUMFERENTIAL GROOVES - Expedite water evacuation and provide exceptional bite for improved winter traction.
ADAPTIVE 3D SIPES - Change shape as the tread wears down, ensuring all-season traction that lasts throughout the life of the tire.
OPTIMIZED TREAD PROFILE - Enhances rolling resistance, while promoting long treadlife.
ROLLING RESISTANCE TESTING - Confirms AVID Ascend’s exceptional fuel efficiency.
TREAD BLOCK BRIDGES - Reduce tread movement for more even treadwear and reduced noise.
MULTI-PITCH TREAD DESIGN - Separates tread blocks into different sizes and shapes for a quiet ride.
"Orange Oil technology created the perfect touring tire."
ADAPTIVE 3D SIPES - Increase block rigidity for longer, more even wear, while promoting wet and winter traction.
COMPREHENSIVE MILEAGE TESTING - Proves the extraordinary longevity of the AVID Ascend.
CROSS GROOVES AND DEEP CIRCUMFERENTIAL GROOVES - Expedite water evacuation and provide exceptional bite for improved winter traction.
CROSS GROOVES AND DEEP CIRCUMFERENTIAL GROOVES - Expedite water evacuation and provide exceptional bite for improved winter traction.
ADAPTIVE 3D SIPES - Change shape as the tread wears down, ensuring all-season traction that lasts throughout the life of the tire.
OPTIMIZED TREAD PROFILE - Enhances rolling resistance, while promoting long treadlife.
ROLLING RESISTANCE TESTING - Confirms AVID Ascend’s exceptional fuel efficiency.
TREAD BLOCK BRIDGES - Reduce tread movement for more even treadwear and reduced noise.
MULTI-PITCH TREAD DESIGN - Separates tread blocks into different sizes and shapes for a quiet ride.
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Our Services

About Us

Ray's Automotive Service is a pillar of the community. Ray's Automotive Service is a leader in offering name brand tires, wheels, auto repair services for customers located in and around the Rothbury, Michigan area. Our goal is to focus on customer service. It is the foundation of our business. Ray's Automotive Service employs a well-trained staff specializing in the sale and installation of passenger car, performance, light truck, or SUV tires. Custom wheels are available at Ray's Automotive Service. Special wheels and rims compliment any tire or customer vehicle. Take this opportunity to browse Ray's Automotive Service website or call us for personalized service.

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